As a leading player in the games and entertainment industry, we believe it is our duty to lead the way and help important causes like the Breast Cancer Research Foundation. We know how board games can bring families together in difficult times, and we hope that players all across the world will support breast cancer research by playing Ticket to Ride with this exclusive new set
Stéphane Carville, CEO of Asmodee
Expansionen blir en del avPlay Pink-initiativet och säljs under oktober månad med ett rekommenderat pris om 50 kronor. För varje sålt paket doneras 20 kronor till bröstcancerforskningen (BCRF).
To support an important cause Ticket to Ride: Play Pink is a fundraising project led by publisher Days of Wonder, part of Asmodee, in 18 countries around the world to support breast cancer research. This limited edition set has been printed in pink, the official colors of the BCRF, and has a unique train shape making it a must-have for collectors and new players alike. The entire production system has been modified to support this important cause and Days of Wonder and Asmodee commit to a non-profit approach with the game, meaning all profits will be contributed to BCRF. For each set of trains sold, $2 will be donated to BCRF. The suggested retail price of $5 covers the cost of logistics and production only, with no revenue being collected by Asmodee or its studio. 80,000 Ticket to Ride Play Pink sets will be available during October known as Breast Cancer Awareness month.